2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
Should you care about page experience?
What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?
My Five #458
Lots going on in the world of social media this week, mainly at the expense of the beloved high street? Some balloon shenanigans to round of this week’s My Five.
Google Trends – putting some context around the graphs
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Keyword warrants. Justified or another step towards a dystopian nightmare?
Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?
My Five #453
Toxic Instagram, bonkers judgement by Time Magazine, LinkedIn espionage, biscuit wars and pigs in boots (not blankets) are all on the menu in this week’s My Five.
Crisis management – the role of the company website
A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?
Filling the third party cookie gap
Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?
My Five #450
A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.
Blending Google Search Console and Google Analytics Data in Data Studio
Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.
Building a brand that connects with its audience
Throughout the pandemic, many brands recognised the basic human desire to forge and maintain connections – and have been able to capitalise on it as a result.