HubSpot’s 2025 State of Marketing & Trends Report reveals why marketers should embrace AI.
KWR for trade associations
What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?
Is the internet the ultimate democracy or the apogee of political bias?
Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…
Pitch perfect
How to pitch stories to journalists and maximise media coverage.
The power of brand awareness
Enjoy a selection of my favourite brand identity examples.
Turning coverage levels up to the max
The top 10 strategic moves for amplifying press release content.
Should I accept guest posts on my blog?
Guest posts are friends, not food.
Digital marketing for friendly societies
The challenge of attracting a new and younger audience at friendly societies and which digital marketing tactics to deploy.
10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
Influencer marketing, the right way
Forget everything you know about influencer marketing – here’s your strategy for 2025.
Luxury SEO, keyword research and user intent
How SEO can maximise the opportunities of a longer buying cycle for luxury goods via keyword research and understanding searcher intent.
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.