In a digital world the lines between owned, earned and paid media can be blurred. We take a look at the differences between these key marketing channels.
2020: The Return Of Annus Horribilis?
Is talk of 2020 being the worst year ever a bunch of royal arse? Should we be celebrating an annus mirabilis?
Black Friday Facts and Stats 2020
With the Black Friday madness almost upon us, we’ve pulled together a list of some of the key facts and stats about UK Black Friday 2020.
Does (Big) Data Suck?
Data is the new oil. We are constantly told to use data to find the truth, but is it actually time to stop treating data as the gospel?
My Five #409
More Gov facepalms (but do they know it yet?), good and bad news for webmasters and proof that bubbles are the answer.
Skills needed for a career in digital marketing
If you’re considering a career in digital marketing and want to know what skills you need, you’ve come to the right place.
What does Covid 19 mean for digital marketing agencies?
The impact of the coronavirus has sent shockwaves across the planet. What does it mean for the future of digital marketing agencies?
Book Review: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth (Jay Baer and Daniel Lemin)
The latest instalment of our book review series takes a look at Jay Baer and Daniel Lemin’s, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
My Five #402
To lick or not to lick (one’s fingers)?, SEO sexism, big moves for the search giants and the patter of tiny gorilla feet. It is MyFive time.
5 tools for content inspiration
We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.
Why you shouldn’t care about rankings
Mass panic about Google rankings on Tuesday felt like a return to the days of the Google Dance. What did we learn?
Google retail site analysis tool – Grow My Store
Grow My Store, a retail site analysis tool by Google, claims to reveal how a website performs against its competitors, with recommendations on what to improve. But is it any good?