I love GA4

GA4 isn’t *all* bad

Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

Joe Friedlein
Google Bard ponderings

Pork scratchings and AI

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

Joe Friedlein
GA4 frustration

GA4 Tips : Where is my traffic coming from?

Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

Joe Friedlein
Google Code

The Secret to Google’s Algorithm

How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

Joe Friedlein
Link Building

Is link building dead?

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

Joe Friedlein

8 tips for writing the perfect pitch

Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.

Rosey Bowring
Google Rankings Dropped

Why has my Google ranking dropped?

Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

Joe Friedlein

World Cup 2022: marketing to the masses

FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.

Rosey Bowring