What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.
Fighting content fatigue: 5 ways to keep your audience engaged
Content fatigue can be a killer on your marketing efforts. Here are five ways to keep your audience engaged with your content and brand.
Why is SEO like the Vendée Globe?
It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.
Black Friday marketing ideas
With Black Friday fast approaching, e-commerce brands should be spreading the word! Here are some Black Friday marketing ideas to inspire your campaigns.
Is the “Professional” Network now nothing more than a cringe-fest?
Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
In-house marketing vs outsourcing: which is best for you?
Should you employ a team or outsource your marketing activity?
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Using politics to your PR advantage
Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.
Taking off the media training wheels
Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.
New YouTube features announced including AI, Hype and YouTube Shopping
What do the latest updates to YouTube mean for brands, creators, and users?
Should you worry about the impact of Google’s algorithm updates?
Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
Is there a place for emojis in business communications?
Emojis have historically been a fun addition to personal communications, but as brands adapt to the changing times, should emojis have a place in their world?