It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?
Why you should be working more closely with your sales team on content
Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.
How to start an email newsletter
Want to get started with sending your first email newsletter campaign? Here’s what you need to know.
My Five #480
Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.
2021 : A Year In Search
2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
Should you care about page experience?
What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?
My Five #458
Lots going on in the world of social media this week, mainly at the expense of the beloved high street? Some balloon shenanigans to round of this week’s My Five.
Google Trends – putting some context around the graphs
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Keyword warrants. Justified or another step towards a dystopian nightmare?
Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?
My Five #453
Toxic Instagram, bonkers judgement by Time Magazine, LinkedIn espionage, biscuit wars and pigs in boots (not blankets) are all on the menu in this week’s My Five.
Crisis management – the role of the company website
A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?