How social media and customer reviews affect your holiday planning. Is social media the most potent threat to the tourism industry?
How to ‘optimise’ your blog posts
A well written blog can be a very powerful tool, from an SEO, social and PR perspective. Consider this list when creating content.
Facebook now allows users to tag brands in photos
Facebook has announced a new feature that allows users to tag brands and celebrities in their photos. Another gift for big brands?
Google’s new page design provokes bad response
The horror! Google’s new page design doens’t go down well. Lots of negative space (which we like) but it has been welcomed with a lot of negativity.
There’s more to life than social media…
People are quick to assume that social media can solve all their problems, but is it right for every business?
Facebook dominating the US online display ad market
Data from Q1 2011 suggests that Facebook now accounts for almost a third of all online display advertising impressions in the US.
Can Spotify really compete with Apple?
Spotify is rolling out new versions of it’s desktop and mobile applications in an effort to compete with Apple iTunes.
Half-hearted social media – more harm than good?
Can making a half-hearted effort at social media do more harm than good? An example where a blanket spam approach hasn’t worked.
Study shows big brands’ social pages not ranking well in Google. So what?
A recent study suggests that the majority of ‘big brands’ are failing to optimise their social media pages for SEO – does this really matter?
Report suggests the future’s bright for search marketing
A report published by Econsultancy suggests that the search engine marketing industry will grow by 16% in 2011.
Facebook gets the thumbs up from US business owners
A recent survey suggests that Fcebook is becoming an increasingly popular and beneficial marketing tool with US business owners.
Online advertising has a positive affect on offline sales
Google has conducted a study to test the affects that online advertising has on offline sales. Can advertising online have a positive affect on offline sales?