For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
Key social media metrics you should be tracking in 2022
Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
Top 100 Digital Marketing Influencers According to Buzzsumo – 2022 Edition
For the fourth year in a row, we’ve headed back to Buzzsumo to look at the top 100 digital marketing influencers for 2022.
What is the Facebook Ads learning phase?
Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.
All hail the free speech absolutist?
What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?
My Five #480
Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.
Hootsuite’s 2022 Global State of Digital: Key Takeaways
Each year Hootsuite’s Global State of Digital report explores all things digital, social, search, and more. Here are some of the key findings from the report.
My Five #474
A bit of a political My Five this week. Some soul searching on the ‘truth’ and reflection about the virtualisation of our future, plus a legendary tweet from a footballer.
The State of Social Media in 2022
How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.
My Five #469
Do you know your Flock from your FLoC? We explore everything you need to know in this week’s My Five.
Increasing LinkedIn engagement – Best practice posting guide
It can be frustrating when you post some great content or exciting news on LinkedIn, only to see it fall flat. Find out what you can do to try and fix it.