New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
The battle against social media AI spambots
As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.
Is it a dupe, or is it just a scam?
Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?
Pinterest Predicts – The 2024 trends marketers need to know
Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.
The shape of social media: 2024
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
The business of Instagram (2023)
Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.
Meta joins the AI race with new persona chatbots
The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.
Twitter rebrands as X, but why?
In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
Could Meta Threads spell the end of Twitter?
What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
Search ads on TikTok set to rival Google
TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.
Why B2B marketers should be investing in LinkedIn
Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.
How is Meta trying to protect teens on Facebook and Instagram?
Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.