Organic v. Paid Search

An interesting review of the balance between organic and paid search. What balance should you strike?

Joe Friedlein

Quality score platforms have higher click through rates

An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.

Joe Friedlein

Google Adwords Quality Score Revealed

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Joe Friedlein

Does Bid Management Software Work?

Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.

Joe Friedlein

Google Audio Ads

Google announces beta tests of Google Radio Ads in the U.S.

Joe Friedlein

PPC Click Fraud

What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?

Joe Friedlein

Increase in Google Adwords costs

Why is Google suddenly demanding much higher bid prices in adwords campaigns? A look at the increasing costs of Adwords PPC campaigns.

Joe Friedlein