Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Google Ads ‘Other’ search term data, and what to do about it
Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.
What is Google Consent Mode v2?
If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.
Using Google Ads AI to set up new campaigns
Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.
Twitter X ‘partnership’ with Google Ads
Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
Getting holiday season ready with Google Ads
Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
Google Merchant Center pilots new CTA
Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?