GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
How to learn digital marketing
Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!
What’s new at Google I/O 2024?
A dive into the latest announcements for search during the Google I/O developer conference.
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.
QR codes for marketing
Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.
Panic Stations – It Is Google Update Time!
Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
Google core update March 2023
What is Google’s core update in March 2023 and how does it affect SEO?
The next evolution of ChatGPT: a memory feature for enhanced usability
OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.
Press release example
What is an example of a good press release, what should typically be included (and what shouldn’t)?
Gulp. Facebook is 20! That makes me… feel old!
Facebook is turning 20. What was once a simple social messaging platform has evolved beyond all recognition, yet I can’t help but feel sentimental.
7 skills copywriters can learn from comedians
Spoiler alert: this is not a blog about how to make your writing funny. Sorry.