Pitch perfect

How to pitch stories to journalists and maximise media coverage.

Form tracking with Google Tag Manager and GA4

Using GTM and GA4 to track multiple forms

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

Joe Friedlein
GA4 frustration

GA4 User Engagement

GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.

Joe Friedlein

How to learn digital marketing

Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!

Rosey Bowring

What’s new at Google I/O 2024?

A dive into the latest announcements for search during the Google I/O developer conference.

Ali Cort

QR codes for marketing

Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.

Ali Cort