The Digital Brew

Introducing the Digital Brew

A new video series of informal digital-related chats with your favourite inbound marketing agency. Get in touch with us to get involved. We would love to hear from you.

Joe Friedlein
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5 mistakes you have to stop making when split testing

Whether you’re a Conversion Rate Optimisation newbie, or you’re seasoned in CRO, here are five common mistakes you need to avoid for successful split testing.

Libby Bearman
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Livening up boring webpages

There is a lot to be said for the pages some businesses class as ‘boring’, like FAQ pages, about pages, and 404 pages. Improve them for UX wins.

Victoria Spall

Inbound marketing trends in 2017

Will 2017 be the year for outstanding customer experience? Here’s a look at some of the big trends in inbound marketing predicted for the next 12 months.

Libby Bearman

Elevenses roundup; reporting for success

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

Guest Writer
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How to deal with inconclusive CRO tests

Not all CRO testing is created equal. If you’ve found yourself dealing with an inconclusive split test, don’t get disheartened; learn from your results.

Libby Bearman
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CRO when traffic’s low

How to conduct effective conversion rate optimisation on low traffic sites. None of this “I can’t do CRO because my traffic’s too low” stuff! No excuses!

Libby Bearman