google optimize sunset

Google Optimize is shutting down

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Victoria Spall
GA4 frustration

GA4 Tips : Where is my traffic coming from?

Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

Joe Friedlein
Business Tools

R.I.P. Google Data Studio

Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

Joe Friedlein

My Five #476

An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.

Ashleigh Davison
thanksgiving day

My Five #463

A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?

Joe Friedlein
Scroll Depth Analysis

Measuring traffic quality : scroll depth analysis

Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?

Joe Friedlein

Do I need to switch to Google Analytics 4 (GA4)?

You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?

Victoria Spall
Bubbles

My Five #409

More Gov facepalms (but do they know it yet?), good and bad news for webmasters and proof that bubbles are the answer.

Joe Friedlein
From The Horse's Mouth

Straight from the horse’s mouth

A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?

Joe Friedlein