A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?
Using Demographics and Interests reports in Google Analytics
Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.
Google’s new look search results
Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.
What is the Discover report in Google Search Console? (and how to use it)
Wondering what Google Discover is and what the new Search Console Performance reports mean for you? It’s all explained below.
We say bye-bye to Google Ads’ average position
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
Google launches Google Ads Editor v1.1
We take a look at some of the features that have been removed from the new Google Ads Editor, and one extremely annoying design fault that has sadly remained.
How to measure the success of your GDN campaigns
We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
It’s a new dawn, it’s a new DA
Your Domain Authority score has changed, and here’s why.
Google’s Recommendations and Optimisation Score
We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
Google Search Console to consolidate property data for unified reporting
Google’s making a big change to Performance reports in Search Console. Here’s how you can prepare.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
How to deliver personalised, targeted messaging on your website
If you’re looking to increase your site’s conversion rate, it’s time to get personal. Here’s how to deliver targeted messaging to your audience segments for more conversions.