Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
Category: Analytics / CRO
My Five #476
An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
Blending Google Search Console and Google Analytics Data in Data Studio
Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.
Measuring traffic quality : scroll depth analysis
Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?
Do I need to switch to Google Analytics 4 (GA4)?
You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?
My Five #409
More Gov facepalms (but do they know it yet?), good and bad news for webmasters and proof that bubbles are the answer.
Straight from the horse’s mouth
A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?
Using Demographics and Interests reports in Google Analytics
Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.
Google’s new look search results
Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.
What is the Discover report in Google Search Console? (and how to use it)
Wondering what Google Discover is and what the new Search Console Performance reports mean for you? It’s all explained below.
We say bye-bye to Google Ads’ average position
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?