Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.
Category: Analytics / CRO
GA4 Tips : Where is my traffic coming from?
Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
R.I.P. Google Data Studio
Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.
How to reduce your bounce rate in 7 steps
Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
My Five #476
An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
Blending Google Search Console and Google Analytics Data in Data Studio
Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.
Measuring traffic quality : scroll depth analysis
Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?
Do I need to switch to Google Analytics 4 (GA4)?
You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?
My Five #409
More Gov facepalms (but do they know it yet?), good and bad news for webmasters and proof that bubbles are the answer.
Straight from the horse’s mouth
A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?