GA4 schedule email reports

Email reports in GA4

Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.

Joe Friedlein
ga4 events 2

Why you might see duplicate events in GA4

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

Victoria Spall
GA4 data and reporting issues

GA4 data and reporting issues

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

Victoria Spall
GA4 frustration

5 Things I Hate About GA4

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

Joe Friedlein

GA4 RegEx issues

If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

Victoria Spall
Transitioning KPIs to GA4

Transitioning KPIs from Google Analytics UA to GA4

We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

Victoria Spall
I love GA4

GA4 isn’t *all* bad

Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

Joe Friedlein
google optimize sunset

Google Optimize is shutting down

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Victoria Spall
GA4 frustration

GA4 Tips : Where is my traffic coming from?

Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

Joe Friedlein
Business Tools

R.I.P. Google Data Studio

Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

Joe Friedlein