GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
Seasonality and organic traffic
Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.
The problem with new vs returning users
Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.
Email reports in GA4
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Why you might see duplicate events in GA4
Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
GA4 data and reporting issues
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
5 Things I Hate About GA4
There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.
GA4 RegEx issues
If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
Transitioning KPIs from Google Analytics UA to GA4
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
What scares you the most about GA4?
Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.
GA4 isn’t *all* bad
Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.