I was planning on writing a blog post about how to use look up tables in Google Tag Manager to track numerous form conversions.
I am growing increasingly fond of the GTM / GA4 power combo and have plenty of examples of how GA4 is not all bad to share with you. But….. that is a bit of a chunky post and I have run out of time this week to finish it. I blame the bank holiday (they always throw my week into chaos), so that particular post will have to wait until next week. Today, you get some random musings.
In amongst the chaos, I have found myself thinking about two things this week:
1] The coronation
2] The rise of AI
I should probably clarify point 1. I have not actually really given the coronation itself any thought at all. I have simply reflected on the rampant apathy that seems to be surrounding the day. When asked about it, 90% of the people I have spoken to just roll their eyes and shrug their shoulders. 9% have launched into a tirade about how out of touch the monarchy is and the inappropriateness of all the pomp and ceremony during a period of such economic hardship for the people that the monarchy should serve. The remaining 1% is my mum and she is bubbling with excitement, bunting at the ready.
I am not really sure where I stand on the relevance of the monarchy, but the general ambivalence must surely be a warning sign for the future of the royal family?
With regards to the rise of AI, I hate to pour fuel on the ‘AI is going to take away our jobs’ fire but it is getting interesting with increased calls for some form of control. In contrast to the apathy around the coronation, passions rise when people talk about artificial intelligence.
Whilst I think that a dystopian vision of AI fuelled cyborgs massacring humanity is a step too far, there is no doubt that AI is becoming increasingly capable and I do think that some job functions will shortly become extremely redundant.
Within the digital marketing world, there is constant debate about the role of AI content creation. Our very own Vic wrote about how good Google’s Bard is (or isn’t?) at creating content recently. Personally, I still believe that genuine human content will out-punch AI drivel for some time to come and that the search engines will use AI to identify AI content and ultimately prioritise genuine human content, but some of the ‘drivel’ is actually quite good.
I should confess to a guilty pleasure – using Open AI’s ChatGPT to create random songs and poems about things that I am thinking about. It can be very amusing and you have to admire how quickly the bot will create something that would take me a long time.
In the spirit of celebrating the coronation (someone has to!), I thought I would ask the oracle about King Charles and artificial intelligence this morning. Without further ado, here is what is spat out:
In days of old, King Charles did reign,
A monarch wise and just.
But now in modern times we see,
A new king rise from dust.
Artificial Intelligence, it’s name,
A force both strong and fast.
With algorithms and data sets,
It’s knowledge unsurpassed.
No longer do we need a king,
To rule with iron hand.
For AI can make decisions,
That once were solely manned.
But still we must remember,
That AI is but a tool.
And though it may be powerful,
It is not above the rule.
So let us use this technology,
To better serve mankind.
And let King Charles rest in peace,
As we progress in kind.
Ouch! A politically correct ending, but definitely a punchy start.
The king is dead. Long live the king.
Have a great weekend everyone :-)