More Innovation at Google Labs

Under development at Google Labs: Similar Images for speedy, refined image search and Google News Timeline organises stories chronologically

Joe Friedlein

Search Budgets are Predicted to Increase

The UK Search Engine Marketing Benchmark Report from Econsultancy reveals that organic search or SEO budget is set to increase next year.

Joe Friedlein

Is Google’s Content Network Cost-effective?

Using data from their own data to evaluate the cost per acquisition in both networks, find out if Google’s content Network is cost-effective

Joe Friedlein

Google Updates Adwords Conversion Metrics

Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!

Joe Friedlein

Localised Google results for generic searches

Google shows local results for non-local search terms. Will small local businesses now have the opportunity for greater exposure in search?

Joe Friedlein

IAB Reports a 17% Rise in Ad Spend in 2008

Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.

Joe Friedlein

Google Insights is improved

What’s new for the “new and improved” Google Insights? Using the greater search options and helpful search categories to discover more.

Joe Friedlein

New Google Adwords Interface

Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.

Joe Friedlein

Browser Media returns from Digital Summit

New Media isn’t new anymore, but the energy at Econsultancy’s digital ski trip shows there is PLENTY of enthusiasm for digital marketing.

Joe Friedlein

Google tweaks its SERPS

Google SERPs: Updates to Related Searches and Enriched Snippets are now longer for long tailed searches. Better context and user experience.

Joe Friedlein

Is Social Media taking over our lives?

Facebook is taking the world by storm and Twitter is growing in popularity. But are social networking sites actually bad for your health?

Joe Friedlein