My Five #263

It’s beginning to look a lot like Christmas… well, it’s beginning to look a little bit like Christmas… so here’s a faintly festive MyFive.

Libby Bearman
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Writing sales emails that convert

How do you persuade your email list to read your sales emails? Here are some golden rules for writing emails that convert.

Libby Bearman

My Five #256

Swifty gets shifty and Macca’s gets Schwifty in this week’s MyFive roundup.

Libby Bearman

Blogging to convert

Struggling to see a return on the time you’ve invested in blogging for your business? Here’s some ideas to change all that.

Libby Bearman

My Five #249

Check out this season’s must-have space travel attire, coverage of the USA’s eclipse, and a little content copyright bickering. It’s My Five Time.

Libby Bearman

A/B Test Your Content

Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?

Libby Bearman

Re-engaging the distracted user

People’s lives are distracting. It’s unavoidable. But how do you make visitors come back to your site when they’re no longer distracted?

Libby Bearman

Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

Libby Bearman

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

Libby Bearman

My Five #236

This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.

Libby Bearman