Search results for: “google ads”

Google Ads in AI Overviews and AI Mode are coming soon. We weigh the pros, cons, opportunities, and risks of using these new ads.

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Do we need generative AI in Google Ads? I tried it out, so you don’t have to.

Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.

Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.

Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?

Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.

Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.

This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.

Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?