Ebay hailed as most reputable brand in social media *or* Ebay satisfies the internet with its massive reach

Social agency, Yomego has released the Social Media Reputation (SMR) Index, listing the most 50 reputable brands in social media. But is it reliable?

You are reading: Ebay hailed as most reputable brand in social media *or* Ebay satisfies the internet with its massive reach

Social agency, Yomego has released the Social Media Reputation (SMR) Index, listing the most 50 reputable brands in social media.

You could be forgiven for thinking that this table was a representation of the ‘best’ brands, but it’s not. There’s a big difference between being social and being visible, and this table in no way reflects the best or most socially savvy brands.

The list was derived by averaging noise around a brand (‘reach’) with its popularity (‘satisfaction’). According to the company this is a “benchmark to gauge brands’ respective popularity

When you think of social brands, Ebay doesn’t immediately come to mind, but it came out on top with a reach of 92.29. As a comparison, 50th place, Visa, has a ‘reach’ of 61.71.

Not surprisingly all of the top five are tech brands, with Apple taking second place and Google holding down third position. We confess to a bit of artistic license with the superb copmany ranked no.5:

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Some commentators have suggested that it is a ‘Social Hierarchy Information Table’ – it certainly isn’t without an element of controversy with brands such as ASOS coming in below VISA, but have a look and make up your own mind.

 

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